XtraMile is an affordable public sector ride sharing service (microtransit) for commuters provided by Estuary Transit District (ETD).
SRMC produced a marketing program for a new microtransit pilot program ETD was launching in the summer of 2019 in Southeastern CT.
Branding
A name, logo, tag line, and copy was produced for the new service by SRMC. A style guide and digital library of brand elements was also created.
Print Materials
SRMC provided marketing materials including rack cards and posters that were places at train stations and other key locations.
Newsletters & Social Media
SRMC created newsletters and social media memes to promote the service to key stakeholders.