Go Green, Go Public, Go GBT!

Since 2009, SRMC has worked with GBT to meet several interrelated goals: grow ridership, build awareness, and serve the community. Through ongoing creative collaboration and planning, we’ve helped GBT strategically engage riders, the community, legislators, and internal folks such as customer service people and bus drivers.

GBT Electric Bus Infographic

Projects & Services

Website

GBT retained a third-party vendor to design and develop a new website in 2019. SRMC was also retained at that time to join a team at GBT that managed the project. SRMCs work on that project included development of an intuitive customer-friendly page structure, photography, and content creation. We provide site content updates on an on-going basis.

Print, Publications & Presentations

Behind the scenes, SRMC works with GBT to produce its library of publications ― from a Rider's Guide with maps to seat drops for marketing campaigns to internal publications like the Safety Plan. In addition, SRMC works with the CEO to develop narratives, storyboards, and final designs for public and industry presentations.

Newsletters & Social Media

For over 10 years, SRMC has worked with GBT to build its editorial calendar and email lists to bring relevant news to riders, the general public, legislators, and other stakeholders. News is published via email, the website, social media, YouTube/video, and sometimes in hardcopy. Over time we've built strong relationships with people in the community with transparency and frequent, easy-to-understand content.

Other Initiatives & Projects

SRMC works continually with GBT to ideate and create new projects ― from strategic risk communications during emergencies like Covid to engaging the public through events like Earth Day. There have been so many projects we've worked with GBT on over the years, it would bore you if we talked about them all.