• The site is not the one the visitor was looking for
• The visitor did not easily see or find the content he was looking for

If you have Google Analytics, you can easily find out your site bounce rate by logging in and looking at the main dashboard. The bounce rate is listed on the right side in the Site Usage section underneath the Visits section.

Here's a site with a healthy, or low, bounce rate:

Here's a site with an unhealthy, or high, bounce rate:

Notice that the first site had 935 visits while the second site had 7,424 visits for the month of February 2009. Too many businesses equate high traffic as good. If you have a lot of traffic but a high bounce rate it usually means you are not meeting your customer's needs.

These are analytics for real clients of mine and the site with the lower visitors and the lower bounce rate is actually the more successful company — they are more profitable and the company is still growing and healthy despite the current economic climate.

Blog Post
Top 10 Eye Center Websites



As part of a competitive review for a potential project, we examined B2C (business to consumer) websites in the USA and Canada and developed a rating scale to assess the visual value of over 400 eye surgery center websites. Read our three part blog series that outlines our process or just check out the Top 10 List.

Announcements
SRMC Launches Beachhead.com

We've been working with Beachhead Consulting, a life sciences consulting firm, for over five years developing many internet marketing initiatives — from eCommerce for selling executive-level reports on the biotech industry to comprehensive web-based market surveys to interface prototyping for industry web portals — and now we finally had the opportunity to produce their new website.

One of the problems Beachhead was facing was the inability to update the website on the fly, especially uploading presentations, publications, case studies and articles that were in high demand. Now the executives at Beachhead, who travel internationally for business, can upload presentations from just about anywhere in the world through a web-based interface.

During this project, we also helped Beachhead transition thier email system to a hosted Microsoft Exchange server solution which enables thier team of virtual consultants to stay connected no matter what part of the world they are currently in.

You don't have to dish out thousands of dollars for high-end image editing software anymore. If you have some basic needs and are quick to learn new software, then try out this great new FREE web-based tool:

Check out just a few of some of the effects you can use. In less than five minutes, I did all of the images below:

Original:

Rounded Corners:

Black and White:

Blue Tone:

Crop:

Polaroid:

Beard: