Integrated Marketing

“We tried it but it didn’t work,” is something we hear from new clients all the time and usually it’s in regard to internet marketing. Oftentimes, these companies then abandon their internet efforts and make do with a website that is not much more than a brochure online. What we’ve discovered is that people at these companies are wondering “How come other people are making money on the internet and we’re not?” and “What can we do to improve?”

For one thing, the choices are overwhelming. Do you hire:

• An SEO expert?
• A website development company?
• A marketing agency?
• A hosting firm?
• A Google AdSense professional?
• A flash developer/designer?
• A custom programmer/coder?
• An email service provider?

How do you know what you need?

Usually, the failure of internet marketing has less to do with one specific tactic that failed and more to do with defining what the goals and needs are and then developing the internet initiatives that support those goals. Just a website or just a Google AdSense program or just Search Engine Optimization is usually not the answer. It’s like throwing money into a pit in your backyard. What usually is needed is several internet  – and sometimes some traditional marketing – initiatives that are tightly planned to work with each other; integration.

If you think you may need help with integrating your marketing, please give us a call to discuss. We offer a free one hour consultation in which we’ll gather information about your needs and goals and, from there, we’ll offer a punch list of recommendations. All we’ll ask of you is your time and from us you’ll get a great one page guide to help you determine what’s next.

Call us today to schedule your free consultation:
203-215-9000