for their reasons,
“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.”
Let's face it, who cares if you have a pretty website or an award winning TV commercial if you're not making any money? Here at SRMC, we think the key to making money is developing a qualified lead base and insuring the correct products/services, sales processes and people are in place to turn those leads into sales. However, a word of caution: a fast sale today isn't always the best policy. The lifetime value of an engaged consumer is paramount to the long term viability of your company.
We think the consumer really is king. One of the questions we like to ask new clients is: "Do you want to make money or do you want to be king?" The second we meet an entreprenurer who wants to be king is the second we run. Here's why: the king usually wants to dictate what his consumers will get. His company is organized around this principle and eventually it will falter because he is not meeting the needs and wants of his consumer.
Case and Point:
- Why didn’t Yellow Pages launch Google?
- Why didn’t Blockbuster start Netflix?
- Why didn’t MTV launch YouTube?
- Why didn’t Barnes & Noble start Amazon?
Quite simply, because they failed to anticipate the needs and wants of their consumers.
So, if you know you want to make money and you know you can listen to your potential consumers to help you determine how to organize your marketing, then we're interested in talking with you about engaging your lead base to increase sales, not just in the short run but for the long haul.
Call us today to schedule a free consultation: