Traditional Marketing

Since the advent of the internet, the use of traditional marking like TV and radio has declined steadily. However, depending on your company's goals, geographic market and demographics we may reccomend the use of traditional media along with internet initiatives for campaigns.

Frequency and reach is the name of the game here. You need to market your product or service frequently over many mediums simultaneously (TV, internet, outdoor, direct mail, etc.) in your marketplace to reach a potential consumer when he is ready to buy. How many customers have you lost because you just weren't there advertising when your ideal customer was ready to make or research a purchase?

We've done hundreds of campaigns that unite traditional and internet media across many types of marketplaces. Here are some examples:

• We developed a long-running campaign that increased leads and sales for Neutocrete that integrated radio, direct mail, website, Google AdWords, and email to only the customers who need the product in only the geographic regions where the Neutocrete services were available.
• Currently, we're running event promotions for Gold4Cash.org that unites newsprint, free standing inserts, radio, online display ads and website in a state-wide marketing effort.
• TheftTax.org is a newly formed political action group. Within days of its inception, we organized and launched a national campaign utilizing the following mediums: newsprint, Facebook, website and email.

We have a pack of creatives on hand to handle practically any project whether you need a new TV commercial or a postcard.

If you need help with your traditional marketing efforts, please give us a call to discuss. We'll discuss your needs and send you portfolio samples from several of our creatives to see what you like.

Call us today to find out more:
203-215-9000