Susan Rubinsky Marketing Consulting
   
 

The High-Tech Website

The High Tech website can be an offshoot of The Classic website or it can be a complete custom solution based on the goals of your business. Each High Tech website is built from the ground up to reflect your company’s brand. We work closely with you to develop and define your goals and recommend an online strategy to produce a powerful website that expresses its own personality and is a channel for engaging your customers and community.

The High Tech Site compared to the overall Website Lifecycle

Benefits Cons   Features

All Benefits listed under The Classic plus:

Highly extensible

Highly customizable

Cost of maintenance depends on feature sets and the complexity of customizations

 

Highest cost of entry

Need to have dedicated staff or contractor to create and update content on a regular basis

Need collaboration between internal departments and external vendors and contractors

 

16 – 100+ pages

Content Management System (CMS)

Includes add-ons:

  • News module
  • Calendar module

CSS templates

Two or more levels of navigation

Ability to modify navigation without any technical expertise

Quickly and easily add landing pages

Multiple users – each with unique login and granular restrictions – can create, edit, publish or administer website

Easy-to-use interface for site maintenance

Inline forms

Search-engine best practices are followed

Free training and customized Quick Start Guide

Website Style manual

W3C standards compliant

Section 508 (Accessibility) best practices are followed

Google Analytics integration

Many add-ons and customizations available, such as:

  • eCommerce/Bill pay
  • Search
  • User accounts
  • Public Reviews & Comments
  • Bi-lingual or multi-lingual sites
  • Industry-specific functions
  • SMS (Text Message) sign-up
  • Community interaction
  • Social Media sharing
    • Facebook
    • Twitter
    • More
  • Databasing
  • Feedback/surveys
  • If/Then form logic
  • Google maps integration
  • Analytics integration
Plus much more…
     

Case Studies

First District Water Department Greater Bridgeport Transit  


First District Water Department Website


Greater Bridgeport Transit Website

 

 

     

 

 
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The High Tech Website The Classic Website The Basic Website