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The Classic Website

More and more businesses are choosing The Classic website these days because it makes it so easy to control and update the website on a day-to-day basis, even for non-technical people. If you already have a website and are frustrated by the lack of control you have, you will love The Classic website.

We’re not joking. Every single client we’ve ever upgraded to The Classic comes back to us and expresses how astounded they are once it is launched and they are using it. Even though we tell them the features and give hands-on demonstrations, they still don’t believe it until they are actually using it. It’s like they have been promised this so many times before and have been let down so often that they just are incapable of hope.

We wish to inspire and deliver on that hope.

The Classic Site compared to the overall Website Lifecycle


Benefits		Cons		Features
Low cost of maintenance Easy to add or modify content: Navigation system Copy Images Video/animations Other content No technical expertise needed to add or modify content. If you know how to use Word and Amazon.com, then you can easily update the website yourself. Future extensibility Future customizations Award winning designers Search-engine friendly		Higher cost of entry Need to have dedicated staff or contractor to create and update content on a regular basis		16 – 50+ pages Open source Content Management System (CMS) Optional add-ons: News module Calendar module CSS templates Two to three levels of navigation Ability to modify navigation without any technical expertise Quickly and easily add landing pages Multiple users – each with unique login and granular restrictions – can create, edit, publish or administer website Easy-to-use interface for site maintenance Inline forms Add email sign-up boxes inline via template system Ability to quickly create unique landing pages Auto-populate areas of website with relevant News content. For example, post the most recent news entry to the home page Auto-populate event listings by category and date range. For example, always posts today’s events to home page Search-engine best practices are followed Free training and customized Quick Start Guide Website Style manual W3C standards compliant Section 508 (Accessibility) best practices are followed Google Analytics integration Plus many more features

Case Studies

Beachhead Consulting	Chabaso Bakery


Basic Website Classic Website High Tech Website Our Production Process Client Manifesto!

Susan Rubinsky Marketing Consulting
cell: 203-215-9000 | office: 203-386-9663 | susan@rubinsky.com
342 Riverdale Drive, Stratford, CT 06615

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