The Basic Website

The Basic website is ideal for very small businesses or new companies that do not yet have the budget to build a dynamic site. Ideally, The Basic website is understood to be an interim solution in a company’s website lifecycle. 

What the heck is a website lifecycle? Just as a company grows and evolves, so should the website. A website is the public persona of your company and the way it looks and acts should match everything that your company is about.

Therefore, The Basic website is meant to fulfill the needs of a very small or new (non-tech*) company. When you choose The Basic website, you should also be planning for how and when you will upgrade it as your company evolves.

Benefits		Cons		Features
Low cost of entry Basic search best practices are followed		High cost of maintenance Not easy to add or modify content You need technical expertise to add or modify content on your website Not very extensible Optional site editing is from only one location, not virtual Not ideal for conducting online marketing as it requires daily/regular content modification		5-15 pages XHTML pages One level of navigation Basic search best practices are followed Google Analytics integration Optional: site can be integrated with Adobe Contribute software so you can make minor edits to your site from one designated computer

Case Studies

Neutocrete	Resume Room	The Reilly Group

*Not recommended for Tech Startups unless it is used as an interim solution while The High Tech website is being built.