SRMC client, Greater Bridgeport Transit (GBT), won first place and, unexpectedly, the grand prize AdWheels Award for its Earth Day 2009 campaign at the American Public Transportation Association (APTA) annual meeting on October 5, 2009.

SRMC collaborated with GBT on the campaign, providing strategic planning and implementation and creative for the internet component of the campaign. Over a three week period preceding Earth Day 2009, SRMC provided posts and info graphics on the GBT Facebook page and developed an online linking strategy to grow the Facebook “Fan” base. Local, regional and national news outlets picked up the story resulting in a highly successful public turnout to the Earth Day events.

GBT raised awareness of public transportation’s role in reducing greenhouse emissions through a series of tactics including t-shirt and tote bag giveaways, the creation of a local “Public Transit Day” along with the office of Bridgeport Mayor Bill Finch, and the collection of food in exchange for free tree saplings which benefitted the Bridgeport Rescue Mission.

Graphics for the award submission were also created by SRMC, including a visual story map of the campaign plan. Samples of many of the graphics are available on the SRMC Facebook page or to the right ------->

Two other agencies also provided services and creative to GBT for the campaign, most notably Jack Tom who created GOGBT t-shirt graphics, which also won placement in a forthcoming Crescent Hill Books/HarperCollins Publishers book, "The Big Book of Green Design." Jack Tom also created other print graphics and materials for the campaign.

O’Donnell Company developed the GBT logo and branding guide, the semi-annual rider’s guide and GBT bus stop signs.

for more information contact:
Susan Rubinsky | susan@rubinsky.com | 203-215-9000

GBT Earth Day Graphics
Click on graphics below to enlarge

Earth Day Campaign Story Map:

Fact Graphics:

Giveaways:

News/Media: