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“How come we can't get our PPC leads to convert?,”is another thing we’ve heard a lot of out in the field talking with clients. In particular we hear this about Google AdSense, Yahoo, and other paid search services. There are so many reasons why an internet marketing campaign may fail, it’s hard to know where to begin. However, we’ve noticed that there are a few key reasons why SEO and PPC campaigns sometimes just don’t work. |
“Our website sucks,”is something we hear all the time. We hear it in bakeries and boardrooms, from sole proprietors to CEO’s. In that tone of frustration what we hear is “our site doesn’t meet the needs and expectations of our organization” — OR WORSE — “the site doesn’t meet those of our customers.”The first time we heard it several years ago we almost laughed out loud, but the pain our new client felt — he seemed quite embarrassed — was all too familiar and we wanted him to know that many people at many companies share the same exact feelings. In fact, up until recently, this website sucked too. There are many reasons for a failed website. |
You deserve to get everything you need from your website!Check out the Client Manifesto!, it outlines our philosophy in a nutshell. You may have noticed...We launched a new website. That's right, after many years we finally pulled it all together. It took that long because we worked on it piecemeal between projects and deadlines. The truth is, this is just the first phase of many we're planning. Some of the new features you can expect in the future are:
Let us know what you think! |
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