Location: Indianapolis, IN
Client Since: 2007
Most Recent Project: Trade Show Collateral & Booth Graphics
Monarch LifeSciences is a Contract Research Organization (CRO) that offers biomarker discovery services to the Pharmaceutical and BioTech industries internationally. Originally, it was one of eight initiatives conceived by BioCrossroads, an innovative collaboration between industry, academia, and government in the life sciences. Monarch was rebranded for commercial purposes in 2007.
Susan Rubinsky Marketing Consulting (SRMC) was a pivitol player in the strategic development of internet initiatives during the rebranding effort.
SRMC is currently retained by Monarch in the ongoing development of traditional and internet initiatives, including:
- website content and functionality design and development
- search engine optimization (SEO) and SEO-PR
- strategic reporting, analysis and reccomendations for Google AdSense (PPC)
- email marketing planning
- marketing and sales messaging and creative development