“In the factory we make cosmetics; in the drugstore we sell hope.”
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.”
Susan Rubinsky Marketing Consulting helps businesses develop strategic initiatives that integrate internet with an organization’s marketing mix to meet business goals. Our emphasis on benchmarking and positive ROI, as well as creative solutions that enable the viral dissemination of brand content, is key to the successes we bring our clients.
The Consumer is King
Our philosophy, and consequently all of our strategies, is comprised with a singular focus, The Consumer. We work with our clients to:
- Research and define consumer goals
- Review, analyze, and revise current initiatives to meet the consumer goals that dovetail with the business goals
- Develop and execute on corresponding new initiatives
We believe a holistic approach must be taken in regards to a company’s internet strategy. A consumer does not differentiate between a physical retail establishment, the person who answers the phone at customer support, or the
company website experience. To the consumer, all of these elements combined are the company. If there is not synchronicity between all of a company’s touch points then the consumer looses trust.
This insight dictates that we work and think holistically about a company’s internet strategy. Your internet presence is the virtual representation of your company. Know that the consumer will judge you throughout their experience.
- The ease of contact, including providing multiple contact points
- Timely Responsiveness to inquiries
- Providing the right answers to the right questions at the right time throughout the potential consumer’s engagement
Sounds simple, but it’s not. That’s because we take complex concepts and make them seem simple to consumers. Just because your organization is complex does not mean your customers need to know that.