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Top 10 Reasons Why Search Fails
- Irrelevant keywords
- Not enough keywords
- No direct call to action
- The online ad is not relevant to the keywords
- No landing page
- The website or landing page is irrelevant to the ad or the keywords or both
- No overarching marketing alignment between service providers and subcontractors – they all are doing different things and are not working in tandem toward a common marketing goal
- Nobody answers the emails from the website (don’t laugh, but we’ve seen many cases where companies just plain forgot to do this and missed out on important business relationships or sales)
- Messaging inconsistency — the internet messaging is different than the messaging in traditional mediums like radio, TV, and direct mail
- The website sales or customer service process is so convoluted or complex that potential consumers abandon your site
If you think you may need help with improving your search marketing, please give us a call to discuss. We offer a free one hour consultation in which we’ll gather information about your needs and goals and, from there, we’ll offer a punch list of recommendations. All we’ll ask of you is your time and from us you’ll get a great one page guide to help you determine what’s next.
Call us today to schedule your free consultation:
203-215-9000
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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
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